What's the difference between marketing and branding? A lot of people running their own business get these confused. Someone once said, Marketing is getting the word out; branding is creating the word.
It's often tempting for business startups to start marketing, i.e. get the word out about the business, before a thorough and thoughtful visual brand has been established. I suggest a good visual brand identity be established first, and then the marketing and advertising can flow naturally out of that concise and on-target brand message. So often we think, that just bombarding enough people with messages about our company, that we will get through. We may get through to some, but will they be confused about our company if we haven't crafted a strategic and visually engaging brand identity that makes sense?
Here is a great illustration about the difference between marketing, telemarketing, public relations, advertising, design and branding (by Marty Neumeier, in his book ZAG):
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